by rckblg9 | Sep 10, 2024 | Sales & marketing
When people talk about emotional branding, the focus often shifts to consumer brands. Think about Coca-Cola’s warm, fuzzy nostalgia or Apple’s sleek, cool innovation. But here’s something that often gets overlooked: emotions are just as crucial in B2B relationships....
by rckblg9 | Sep 8, 2024 | Sales & marketing
Sales funnels. They’re everywhere—talked about like some kind of marketing magic trick. But here’s the truth: they’re massively overrated. Sure, funnels work to an extent. But if you think they’re the only thing that drives conversions, you’re in for a wake-up call....
